Dupla Digital Marketing Pty Ltd (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, communicate with us, request information, submit an enquiry, or engage our digital marketing services.
Our services may include AI Search Optimization, Google Ads Management, WhatsApp Business Marketing, Affiliate Marketing, Startup Growth Marketing, analytics, campaign management, and related digital marketing services.
By using our Website or providing personal information to us, you acknowledge that you have reviewed this Privacy Policy.
1. Who We Are
Dupla Digital Marketing Pty Ltd is an Australian digital marketing company providing growth-focused marketing services, including:
- AI Search Optimization (AEO & GEO)
- WhatsApp Business Marketing
- Google Ads Management
- Affiliate Marketing
- Startup Growth Marketing
- Digital advertising and campaign management
- Marketing strategy and optimization
- Conversion and funnel optimization
- Analytics and performance reporting
This Privacy Policy applies to personal information collected through our Website, contact forms, communications, marketing activities, and interactions associated with our services.
2. Information We Collect
We may collect information that you voluntarily provide to us, as well as certain technical and usage information collected automatically when you interact with our Website.
Information You Provide
Depending on how you interact with us, we may collect:
- Full name
- Company or business name
- Email address
- Phone number
- Job title or professional information
- Business and marketing information
- Website or business details
- Marketing objectives and requirements
- Project information
- Advertising and campaign information
- Information submitted through contact forms
- Information provided during consultations
- Information included in service enquiries
- Information provided when requesting a growth audit
- Information contained in communications with us
- Other information you voluntarily choose to provide
You are generally not required to provide personal information simply to browse publicly accessible areas of our Website. However, certain enquiries, services, or features may require information so that we can respond to your request.
Automatically Collected Information
When you access or use our Website, certain technical and usage information may be collected automatically.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed
- Date and time of access
- Referring website or source
- General geographic information
- Website interaction data
- Session information
- Cookies and similar technologies
We may use this information to understand Website usage, maintain security, troubleshoot technical issues, measure performance, and improve our Website and services.
3. How We Use Your Information
Depending on the nature of our relationship with you, we may use personal information to:
- Respond to enquiries and requests
- Provide information about our services
- Prepare proposals, quotations, and growth audits
- Deliver and manage agreed services
- Manage client relationships
- Communicate with clients and prospective clients
- Provide project and customer support
- Manage marketing campaigns
- Measure campaign performance
- Analyze Website usage and performance
- Improve our Website, services, and marketing systems
- Improve advertising and conversion strategies
- Maintain business and financial records
- Detect and prevent fraud, misuse, or unauthorized activity
- Maintain Website and information security
- Comply with applicable legal, regulatory, and contractual obligations
We aim to collect and use personal information only for purposes that are reasonably necessary for our business activities and services and in accordance with applicable Australian privacy laws.
4. Marketing Communications
Where permitted by applicable law, we may use your contact information to send communications relating to our company, services, industry insights, events, educational content, or promotional activities.
Marketing communications may include:
- Company updates
- Service announcements
- Industry insights
- Educational content
- Newsletters
- Promotional offers
- Growth and marketing resources
- Event information
- Product or service updates
You may opt out of marketing communications at any time by using the unsubscribe mechanism included in the relevant communication or by contacting us directly.
Opting out of marketing communications will not necessarily prevent us from sending non-promotional communications that are necessary to respond to an enquiry, provide services, administer an account, or manage an existing business relationship.
5. Cookies and Similar Technologies
Our Website may use cookies, pixels, tags, scripts, and similar technologies to support Website functionality, understand visitor activity, measure performance, and improve our services.
These technologies may be used to:
- Remember preferences
- Understand Website traffic
- Measure Website performance
- Analyze visitor behaviour
- Improve Website functionality
- Measure marketing effectiveness
- Understand campaign performance
- Support relevant advertising and remarketing where applicable
Some cookies or similar technologies may be placed by third-party service providers that provide analytics, advertising, or other Website functionality.
You may be able to control or disable certain cookies through your browser settings or other available privacy controls. Disabling cookies may affect the availability or functionality of certain Website features.
6. Analytics and Advertising Technologies
We may use third-party analytics, advertising, marketing, CRM, automation, and business technology providers to understand how visitors interact with our Website and to measure or improve our marketing activities.
Depending on the tools implemented on our Website or used in our services, these providers may include:
- Google Analytics
- Google Ads
- Google Search and related advertising technologies
- Meta advertising technologies
- LinkedIn advertising technologies
- WhatsApp Business and related messaging technologies
- CRM platforms
- Marketing automation platforms
- Website analytics tools
- Conversion tracking technologies
- Affiliate tracking platforms
- Business intelligence and reporting platforms
- Other comparable technologies
These providers may collect or receive information about Website activity, campaign interactions, advertising performance, or other relevant activity in accordance with their own terms and privacy policies.
Certain technologies may use cookies, pixels, identifiers, APIs, or similar technologies to measure advertising performance, understand user behaviour, support remarketing, attribute conversions, or manage marketing campaigns.
We encourage you to review the privacy policies of relevant third-party providers to understand how they process information.
7. Legal and Business Bases for Processing
Depending on the circumstances and applicable law, we may collect, use, or process personal information where:
- You have requested information or services from us;
- Processing is necessary to provide or manage services;
- Processing is reasonably necessary for our legitimate business activities;
- You have provided consent where consent is required;
- Processing is necessary to comply with a legal obligation;
- Processing is necessary to protect our rights, property, security, or legitimate business interests; or
- Processing is otherwise permitted or required under applicable law.
Where required by applicable law, we will seek appropriate consent before collecting or using personal information for particular purposes.
8. How We Share Information
We do not sell personal information in the ordinary sense.
We may disclose or provide access to personal information where reasonably necessary to operate our business, provide services, respond to enquiries, manage campaigns, or comply with legal requirements.
Service Providers
We may use trusted third-party providers that support our business operations, including:
- Website hosting providers
- Cloud storage providers
- Analytics providers
- CRM and customer management platforms
- Marketing automation platforms
- Email and communication providers
- Advertising platforms
- WhatsApp and messaging technology providers
- Affiliate tracking platforms
- Payment processors, where applicable
- IT and cybersecurity providers
- Professional advisers
- Business and reporting software providers
These providers may process personal information on our behalf and are expected to handle information appropriately and in accordance with applicable contractual, security, and legal requirements.
Legal and Regulatory Requirements
We may disclose personal information where reasonably necessary to:
- Comply with applicable laws or regulations;
- Respond to valid legal processes or governmental requests;
- Protect our legal rights or property;
- Investigate suspected fraud, abuse, or security incidents;
- Enforce agreements or contractual rights; or
- Protect the safety, security, or rights of our business, clients, users, or others.
Business Transactions
If Dupla Digital Marketing Pty Ltd is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law.
9. Influencer, Affiliate, WhatsApp, and Marketing Campaign Data
Our services may involve the use of personal information in connection with advertising, affiliate programs, WhatsApp Business campaigns, lead generation, conversion funnels, and other marketing activities.
Depending on the project, information may be shared with or processed by:
- Advertising platforms
- Affiliate partners
- Affiliate tracking providers
- WhatsApp or messaging platforms
- CRM providers
- Marketing automation providers
- Campaign technology providers
- Analytics providers
- Approved campaign partners
- Other vendors reasonably required for campaign delivery
We seek to limit information shared to what is reasonably necessary for the relevant campaign or service.
Where a client provides personal information to us for campaign purposes, the client is responsible for ensuring that it has the necessary rights, permissions, notices, and lawful basis to provide that information to us and authorize its use for the agreed purposes.
Where our services involve WhatsApp, email, SMS, or other direct communications, campaign activity will be subject to applicable laws, consent requirements, platform rules, and messaging requirements.
10. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against:
- Unauthorized access
- Unauthorized disclosure
- Misuse
- Loss
- Alteration
- Destruction
- Security incidents
Security measures may include access controls, authentication procedures, secure systems, organizational safeguards, and other measures appropriate to the nature of the information and circumstances.
However, no internet transmission, electronic communication, or data storage system can be guaranteed to be completely secure.
If we become aware of a data breach or security incident involving personal information, we will take reasonable steps to investigate, respond to, and manage the incident in accordance with applicable Australian privacy and data breach requirements.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide and manage our services
- Respond to enquiries
- Manage client relationships
- Maintain business and transaction records
- Fulfil contractual obligations
- Comply with legal, regulatory, tax, accounting, or reporting requirements
- Resolve disputes
- Enforce agreements
- Protect our legal rights and legitimate business interests
The appropriate retention period may vary depending on the type of information, the purpose for which it was collected, our relationship with you, and applicable legal requirements.
When personal information is no longer reasonably required, we may securely delete, destroy, de-identify, or anonymize it where appropriate and permitted by law.
12. Third-Party Websites and Services
Our Website may contain links to third-party websites, social media platforms, applications, advertising services, or other online services.
These third parties operate independently from Dupla Digital Marketing Pty Ltd and may have their own privacy policies, terms, cookies, tracking technologies, and data practices.
We are not responsible for the privacy, security, content, availability, or data practices of third-party websites or services.
We encourage you to review the privacy policies and terms of any third-party website or service before providing personal information.
13. International Data Transfers
Some of our technology providers, hosting providers, analytics services, advertising platforms, CRM systems, communication providers, affiliate platforms, or other business partners may operate or process information outside Australia.
As a result, personal information may be transferred to, stored in, or processed in countries other than Australia.
Where personal information is disclosed overseas, we take reasonable steps to ensure that appropriate safeguards are used and that the information is handled in accordance with applicable Australian privacy requirements.
Depending on the circumstances, overseas recipients may be subject to privacy laws that provide protections different from those available in Australia.
14. Your Privacy Rights
Subject to applicable Australian privacy laws, you may have rights relating to your personal information.
These may include the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate, incomplete, or outdated information;
- Ask questions about how we handle your personal information;
- Withdraw consent where processing is based on consent;
- Opt out of certain marketing communications; and
- Make a privacy complaint if you believe we have handled your information improperly.
To exercise your rights or make a privacy-related request, please contact us using the details provided below.
We may need to verify your identity before responding to certain requests.
15. Children’s Privacy
Our Website and services are primarily intended for businesses and adults.
We do not knowingly seek to collect personal information from children where doing so would be contrary to applicable law.
If we become aware that we have collected personal information from a child in circumstances where collection was not permitted, we will take reasonable steps to delete or otherwise handle that information in accordance with applicable law.
If you believe that a child has provided personal information to us, please contact us using the information provided below.
16. Privacy Complaints
If you have a concern about how we have collected, used, disclosed, or handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.
We will handle privacy complaints in accordance with our legal obligations and applicable privacy requirements.
If you are not satisfied with our response, you may have the right to contact the relevant Australian privacy regulator.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our services;
- Business practices;
- Technology;
- Third-party providers;
- Privacy requirements; or
- Applicable laws.
Any updated version will be published on our Website with a revised effective date where appropriate.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.
18. Contact Us
If you have questions, concerns, privacy requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact us:
- Company: Dupla Digital Marketing Pty Ltd
- Website: dupladigital.com
- Email: sales@dupladigital.com
- Registered Address: 1/30 New Street West, Balgowlah, NSW 2093, Australia
For privacy-related requests, please contact us using the information above.
This Privacy Policy should be read together with our Terms and Conditions and any applicable service agreements, campaign agreements, or additional privacy notices.